MOST ASKED QUESTIONS

This depends on what you define as the most popular. If you mean what is the most liked social media platform by sheer volume of global usage, as of May 2020 Facebook has 2.60 billion monthly active users (Facebook, 2020). This makes Facebook the most widely used social media network in the world, however this changes when you consider different countries, regions, demographics, the popularity. Are you asking what is the most popular social media platform in the world, or are you asking what is the most popular social media platform for my audience and what I want to achieve?

There’s an assumption that the biggest is the best, but this is not always the case. To answer this question you need to consider what you are trying to achieve on social media. Just being present on social media is not a productive use of time or resource. Who is the audience you’re trying to communicate with? What are the actions you’re looking to drive? This will give you a better understanding of what platform to use. Find out more.

This is possibly the question we get asked most about in person, and actually there’s no straightforward answer. It all depends on what platform you’re using and when you’re audience is most active. Think about when you use social media, are you within your target audience? If not, then who is and how are they using social media? There’s no one size fits all answer here, the answer will be based on your audience’s data.

Again this is a very popular question, but similarly there’s not a one size fits all solution. There needs to be a better understanding of paid and organic social media before asking this question. Scheduling tools have created the ability to post more content on almost all social media platforms, however more isn’t always better. This question ties back to your audience, but also what you want to achieve as an overarching business objective. Technically you could schedule a picture to be posted on your social media account every ten minutes, seven days a week, but if no one is there to see the content, what good does this achieve?

The key to this question is relevancy. Coming up with new ideas for content is often a challenge. Some social media content producers wait for a stroke of genius to inspire them, others take inspiration from competitors, while others may replicate content from existing channels in operation. You should remember what is appropriate for one industry, business and audience may not be for another. The platform in which you are posting on also has an impact. The mechanics in which you choose to communicate your message needs to be considered. Just because you may think a piece of content “looks nice” doesn’t actually mean it’s benefitting you or your audience. Click here to supercharge your content ideas.

This again makes the assumption that the biggest are the best. Growing a social media following can be done in a range of different ways, some quicker than others, however you have to also consider what you’re going to do with this following over a period of time to keep them engaged. Be wary of schemes claiming instant follower growth. These “get rich quick” schemes can seem too good to be true… and usually are. A hollow following benefits no one and can actually be damaging in the long run. Once again, thinking about your audience and the business objectives you want to achieve are important here.