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🔑 The replacement of passwords on digital devices with biometric authentication (including fingerprints, iris, voice and face) has been happening over the last several years on mobile devices, and it looks like web access could follow. There’s always been concerns around this type of security, not to mention the privacy implications specifically around facial recognition technology, but could we get to a situation where society embraces facial recognition to the point where the altering of facial features locks us out of our online gateways, as was the case for a young lady from eastern China in 2019. There could be wider implications around how much people share on social media (which has already been addressed in the form of “sharenting”), user generated content, but also campaign model selection.

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