🛑 The Duchess of Sussex recently spoke at TIME 100 Talks about her personal digital experience in which she referenced ‘loud and damaging bad voices’ as a factor for deleting personal social media accounts, although her and husband Harry continue their official Sussex Royal accounts. What was discussed isn’t new, but it cites the proliferation of “troll” culture over the last 30 years which affects not just celebs, but everyday social media users. Strategically speaking a need for an extra layer of support when working with KOLs, influencers, or anyone who has a public facing image online, should be considered. This support could factor in possible negative comments or reactions received by individuals online during the planning stage of a campaign, or be part of a post campaign debrief discussion.
https://time.com/5899765/duke-duchess-sussex-special-time100-talks-digital-experience/
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